Companies with soul aren't afraid to have an opinion. And Net Neutrality is hugely important to ensure that small companies have a chance. Having to pay fixed fees (i.e. disproportionate for the small guy) stifles competition and gives control of the internet to service providers. Upgrade2 opposes changes to the Net Neutrality rules and supports the parent company of Firefox [moz://a] in its huge efforts. Read to find out why you should care about Net Neutrality too.
Upgrade2 is selected as a finalist for the Travel Technology Europe 2017 prestigious Launchpad event
Our very own Vladimir Martinov (Upgrade2 CTO) represented our company in the finals (yes.. the finals!) at the Travel Technology Show in London last week, where upgrade2 was a Launchpad 2017 finalist.
upgrade2 is hand-picked by TTE2017 for their prestigious Launchpad event. We are looking forward to seeing you all at stand LP17. Also, you can help us become finalists of the event by voting for us on the TTE2017 Launchpad website here: http://www.traveltechnologyeurope.com/visit/launchpad-voting-17
We are very happy to announce that upgrade2, the world's first upgrade sales conversion engine for hotels, is getting... upgraded. Our boffins tinkered tirelessly for almost a year, with a singular task - to find a way to increase conversions, decrease load times and increase customers satisfaction.
The Monte Leon, a lovely artful hotel, discovers the power of upgarde2
Another major milestone in the upgrade2 story has been reached. The Savoy Hotel in Denmark, is now live on the upgrade2 ancillary sales and e-commerce platform.
"We are absolutely delighted to have this hotel in our client list" said Roland Tanner, member of the upgrade2 board. "We have always known that we are bringing to the market something very new and very different, but which also creates huge value to our hotel clients and, most importantly, to their guests. We expect upgrade2 to revolutionise the way hotels and customers interact in the post reservation stages, and the first hotels that are coming on board with upgrade2 are critical to our success. For that reason we have been very selective when approaching our initial hotel clients."
"We have been on the lookout for genuine market leaders to take our product and prove its value beyond any doubt. Christian Oxlund, the hotel's General Manager, has been excellent to work with and comes with a proven record of spotting opportunities to provide a great service. It is no coincidence that his hotel is one of the top hotels on Tripadvisor in Copenhagen. We are looking forward to seeing great things happening to this hotel's business."
Christian Oxlund, hotel GM, also commented:
"I am always interested in new technologies that help us build a better offering, better value, and ultimately better services to our customers. upgrade2 presents us with the perfect tool to take a lot of the work we used to do by e-mail, and handle it in an e-commerce environment. But critically, it also helps us present to our customers an extensive and personalised range of products and services, specifically tailored to each customer's stay. To us, this kind of service enhancement, alongside an increase in ancillary revenues, is exactly what we have been looking for. When I saw what upgrade2 does, there was no question in my mind. Our customers are going to love this, and so will our Financial Controller. This is a win win."
It is not rare for small independent companies - like upgrade2 - to move quickly. Suitors come and go, hoteliers show great interest and start the ball rolling on their side for the great ancillary sales experiment. This means that there is always something noteworthy happening - certainly more than what our small and very busy team can find the time to write about, without neglecting something else. However, not all newsworthy news have the same impact, and today we are delighted to announce formally that Roland Tanner is part of the upgrade2 DNA.
Roland has held key positions in major organisations for the last two decades, including six years as Vice President for Product Management at Pegasus Solutions, and another ten years as Chief Operating Officer and Chief Solutions Officer at Lanyon. He is an active member to OTA and HTNG, where he has been repeatedly recognised for his contributions. Additionally he has held positions of distinction within the hospitality industry - such as that of President at HEDNA.
"Roland's engagement with us is simply fantastic for upgrade2" said Yannis Anastasakis. "I know Roland for over a decade now, and in that time I have been fortunate to work with him and for him. He has always been a major stabilising influence to me, offering a wealth of knowledge, information and guidance. Having him as part of the team is a major win for Cookiebite and Upgrade2. I can't think of a clearer sign that our ideas and direction at Cookiebite are - at the very least - attractive to those who understand how things work in the hospitality industry."
Roland Tanner said:
"I am very happy to be involved with upgrade2. I think they have the right people involved, they have come up with the right product, and they are addressing the right marketplace. There are clear, pertinent and immediate opportunities for hoteliers in the ancillary sales space; and the introduction of a true e-commerce tool that addresses specifically this space, is simply very exciting as it represents strong RevPAR uplift potential for every type of property".
"I see Cookiebite and the upgrade2 product as a relatively new company with a very mature idea, which is already converted into an exciting product. They are fast-moving and working in a market which so far, remains largely untapped. It will be a pleasure being involved and helping them stay on the right track."
Vladimir Martinov, also member of the Board of Directors at Cookiebite, welcomed Mr. Tanner by saying:
"I am delighted to be working with Roland on upgrade2. I personally value a lot his views and opinions, his understanding of the marketplace, and I know his strategic guidance and intelligence will be invaluable to us and our clients. I am very happy to see him as part of the team and I will be very much looking forward to working with him in the coming years."
Upgrade2 is a Cookiebite.NET product, which enables hoteliers' websites with a powerful e-commerce platoform, specifically designed for post-reservation ancillary sales. You can find more information about the company and the product at www.upgrade2.co.uk.
The Upgrade2 platform is now available on e-mail - helping your RevPAR more.
A picture is better than a thousand words. And an animated, well-flowing upgrade experience is... well, it is better than just a picture! So why don't you follow the instructions on this article, to see how easy it is to use our clever little upgrade engine.
Delighted to be participating in the European Meeting from Epoque Hotels in Barcelona on Monday. In what we expect to be a truly useful, informing and interactive event, our Upgrade2 product will be formally launched to a group of select and well respected hotel industry representatives and specialists.
James Napier, has now joined upgrade2. He will head our Sales division in Europe, and - incase you couldn't tell - we are somewhat excited!
James, in his usual calm and collected manner, told us "yes" a few days ago, and of course we promised that we wouldn't make too much of a fuss - just a few lines on our blog-post to share the news... View this post to find out more.
upgrade2 celebrates its birthday. A few super excited people around - and we are keen to spread the word. The world' s first post sales booking, upgrade and reputation improvement engine is here!