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Ancillary Sales

Selling Ancillary Products for Hotels Rule 1. - Listen to what the numbers tell you

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Selling Ancillary Products for Hotels Rule 1. - Listen to what the numbers tell you

There are few golden rules that we always follow when helping our hotels make ancillary sales a truly positive experience. And by that we mean meaningful for everyone involved - both hoteliers and guests alike. From meaningful offers, to reasons to book now, to impeccable personalised content and timing, putting an offer in front of a guest’s eyes is both an art and a science. In this article we tackle Rule1 - listening to what the numbers tell us.

In this - Rule 1 - of our new educational series, we explore the need to do what marketing has been teaching us for several decades: listen to the market. What are your existing customers telling you? Which products and services are needed? Why does that makes sense? Can you repeat the experience and if yes, should you offer it to everyone, or are there segments that would be better suited to the offer?

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SOMETHING YOU PROBABLY HAVEN’T SEEN BEFORE

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SOMETHING YOU PROBABLY HAVEN’T SEEN BEFORE

I take pleasure in sharing with you something that, chances are, you’ve never seen before.
The image above (left) shows part of a reservation confirmation for an add on sale at the Thavorn Beach Village Resort.
So, what’s so unusual about that? I hear you ask.
Well, at least three things. And I’m not even talking just about the dates of stay (visible on the second image on the right), showing the reservation for when most of the rest of the world is still in some form of shut-down.

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The Savoy Hotel Copenhagen goes live

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The Savoy Hotel Copenhagen goes live

Another major milestone in the upgrade2 story has been reached. The Savoy Hotel in Denmark, is now live on the upgrade2 ancillary sales and e-commerce platform.

"We are absolutely delighted to have this hotel in our client list" said Roland Tanner, member of the upgrade2 board. "We have always known that we are bringing to the market something very new and very different, but which also creates huge value to our hotel clients and, most importantly, to their guests. We expect upgrade2 to revolutionise the way hotels and customers interact in the post reservation stages, and the first hotels that are coming on board with upgrade2 are critical to our success. For that reason we have been very selective when approaching our initial hotel clients."

"We have been on the lookout for genuine market leaders to take our product and prove its value beyond any doubt. Christian Oxlund, the hotel's General Manager, has been excellent to work with and comes with a proven record of spotting opportunities to provide a great service. It is no coincidence that his hotel is one of the top hotels on Tripadvisor in Copenhagen. We are looking forward to seeing great things happening to this hotel's business."

Christian Oxlund, hotel GM, also commented: 

"I am always interested in new technologies that help us build a better offering, better value, and ultimately better services to our customers. upgrade2 presents us with the perfect tool to take a lot of the work we used to do by e-mail, and handle it in an e-commerce environment. But critically, it also helps us present to our customers an extensive and personalised range of products and services, specifically tailored to each customer's stay. To us, this kind of service enhancement, alongside an increase in ancillary revenues, is exactly what we have been looking for. When I saw what upgrade2 does, there was no question in my mind. Our customers are going to love this, and so will our Financial Controller. This is a win win."

You can find more information on the Savoy hotel by visiting the property here. And - as always - you can find more, obligation-free information about the upgrade2 product, by contacting us here.

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