There are few golden rules that we always follow when helping our hotels make ancillary sales a truly positive experience. And by that we mean meaningful for everyone involved - both hoteliers and guests alike. From meaningful offers, to reasons to book now, to impeccable personalised content and timing, putting an offer in front of a guest’s eyes is both an art and a science. In this article we tackle Rule1 - listening to what the numbers tell us.
In this - Rule 1 - of our new educational series, we explore the need to do what marketing has been teaching us for several decades: listen to the market. What are your existing customers telling you? Which products and services are needed? Why does that makes sense? Can you repeat the experience and if yes, should you offer it to everyone, or are there segments that would be better suited to the offer?