Upgrade2 is delighted to announce another innovative feature added to our unique ancillary services product. Nicknamed "2.0 Campaigner" the new functionality - which comes ready for use out of the box - allows hotels to communicate directly not only with customers who have booked the hotel's direct channels, but also customers who have booked from third party channels (such as Online Travel Agencies).
When installed, the new campaigner feature "listens" for reservations that happen through any channel. When a reservation comes in, the system can automatically detect the source of the reservation, and then create on the fly a truly and intelligently personalised e-mail, sending the right content, to the right customer at the right time. The result is that customers can book anywhere, and then still come to a hotel's website to add products and services to their stay, or simply share their preferences with the hotels.
"This is an extremely significant advancement, not only for us and our customers, but also the industry as a whole" said Vladimir Martinov, Managing Director of Upgrade2. "Being able to automate and personalise contact with customers from Bookings.com or Expedia - customers who were previously considered practically unreachable before a client's arrival, it represents a revolution in the way hotels run their marketing. Customers who have booked using the OTAs, can now be reached, and they can be prompted to come directly to the hotel's own website, where they can buy more services, as well as customise their stay. We are witnessing the beginning of an era where hoteliers are teaching OTA customers the benefits of booking directly on a hotel's own website. Customers are finally able to experience a unified experience between an OTA and the hotel's own website! This is huge."
Upgrade2 is a startup powered by big dreams. It is the only company in the market today that allows a hotelier to enhance their own booking engine with the ability to offer customers a stay-customisation experience.
For more information on Upgrade2 and what it could do to change the way your run your marketing, visit out website on upgrade2.co.uk, and click on "contact us".